What to Post When You Don't Know What to Post: Content Ideas for Small Businesses

Staring at a blank "create post" screen is one of the most common reasons small business social media goes quiet. Pull from this list whenever inspiration runs out.

Show your work

• Behind-the-scenes of how something gets made or done.
• A before-and-after of a project, transformation, or result.
• A short clip or photo of you or your team at work.

Share what you know

• A quick tip related to your industry that your audience would genuinely find useful.
• An answer to a question customers ask often.
• A myth or misconception in your field, busted.

Build trust

• A customer testimonial or review, shared with permission.
• A team member introduced, with what they do.
• A milestone: an anniversary, a number of customers served, a new qualification.

Be useful, not just promotional

• A simple how-to relevant to what you sell or do.
• A roundup or list relevant to your audience's interests, not just your own products.
• Practical seasonal advice tied to your industry.

Show personality

• A day-in-the-life post.
• What inspired you to start the business.
• A lighthearted, relatable moment from running the business.

Promote, occasionally and clearly

• A specific offer or new product, with a clear next step.
• A simple reminder of what you do and how to get in touch. These need repeating more than business owners think.

A simple way to never run dry again

Keep a running list, even just notes on your phone, of ideas as they occur to you during the week, rather than thinking of something fresh the moment you sit down to post. The best post ideas usually come from ordinary moments during your working day, not from staring at a blank screen.

Want a tailored content plan instead of starting from a blank page every week? Get in touch and we'll put one together with you.