Latest Insights

Logo vs. Brand Identity: What's the Difference, and Which Do You Need First?

Logo vs. Brand Identity: What's the Difference, and Which Do You Need First?

Spot & Co
Published on: 15/07/2026

A logo and a brand identity aren't the same thing. Here's the difference, and which one your business needs first.

Branding
What's Actually Included in a Brand Identity Package?

What's Actually Included in a Brand Identity Package?

Spot & Co
Published on: 08/07/2026

A breakdown of what a proper brand identity package includes, so there are no surprises before you commit.

Branding
Why Your Website, Socials and Print Need to Look Like the Same Business

Why Your Website, Socials and Print Need to Look Like the Same Business

Spot & Co
Published on: 23/06/2026

Inconsistent branding across channels quietly costs trust. Here's why everything needs to look like one business.

Branding